Company
We wrote the rules
before we wrote the product.
OlliDoc.it is built by New National Health Group in Atlanta. Nothing is live yet — and every page here is explicit about what exists and what does not.
Parent company
New National Health Group
Atlanta, Georgia. NNHG is building health services aimed at communities the existing system reaches last, and OlliDoc.it is the workforce infrastructure underneath that work.
Sister company
not yet operatingFriendlyMD
A planned mobile and community health clinic for underserved Atlanta communities. It is not running today. When it does, the scheduling and credentialing underneath it is the same infrastructure described on this site.
Why this team
No part of this was the fast way.
The rules came before the product
We wrote down what the platform is not allowed to do before writing what it does. That order costs time and buys the only thing that matters here: claims a visitor can check for themselves.
We read the failures instead of guessing
Understaffed shifts, clinicians burned by opaque platforms, families priced out of care — all documented, none hypothetical. Designing against what has already gone wrong is slower than designing from a whiteboard.
One city before anywhere else
OlliBook.it launches in Atlanta, where the group is based, and stays there until it works. A wider launch would look better on a slide and serve fewer people well.
What we hold to
Three things.
- 01
A decision nobody can inspect is a decision nobody can trust.
- 02
The people doing the work should never be the variable that gets optimised.
- 03
Say what is built. Say what is not. Never blur the two.
Where we are
Atlanta first, deliberately.
OlliBook.it launches in Atlanta because that is where the group already operates — the clinicians, the families, and the community relationships are real here before the product arrives.
OlliVault and OlliDirect follow. Neither is live today, and the site says so on every page they appear.
What is built versus designed →Come see how it works.
Walk through the product yourself, or talk to someone on the team.